Starting a new category ‘Jobs Listings’ after having bunch of people contact me to connect them to possible prospects Very soon I plan to make millions out of this. Did I just announce my next business venture and let out the secret? Oh Damn! Jokes apart, if people can benefit from this, then I would [...]
Twitter for Local Business
Twitter, the 140 character micro-blogging site, is known for its short conversations, massive content generation and user’s rants about almost everything. It is also a place for people to network and meet like-minded people. And hence, it has also become a source for generating leads for businesses. In this post, we look at the why [...]
Facebook Facebook everywhere!
While shopping at Colaba Causeway this Sunday I landed up on a Tshirt which had ” Facebook, Let’s Tweet” written on it. I asked the shopkeeper if he has more colours in it. He responded, “Haan Haan madam, Facebook wale main bahut colour hain.”. The same evening I took a shared taxi back to Churchgate [...]
Tweet Ups to promote Business
It had a fairly decent turnout. On a Tuesday evening, which otherwise is a dull day for a hotel, we managed to make F&B sales of about Rs 2,500.
Free Monitoring Tool-Google Alerts
If you have a business , it is crucial to listen to what people are talking about you. It is also a way to reach out to your relevant audience and start a conversation with them and maybe convert them into a customer.
Protocol to follow- Blah
How different is a call centre customer care to a twitter customer care. In fact twitter is public and one wrong step could fire back. I don’t see any protocol followed when I call the call centre. The customer care executive solves my issue over the call. Why give the step motherly treatment to twitter/social media.
Hiring:Web developers|Business development|Client Servicing Executive
September 3rd, 2010 
Ankita Gaba Are you on foursquare yet?
July 18th, 2010 Ankita Gaba My last post ‘Are you playing the Foursquare game?’ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare.
An advice to marketers: What not to do on Twitter
July 18th, 2010 Ankita Gaba Now that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social [...]
Digital Agencies! Read this
July 18th, 2010 Ankita Gaba Recently read how How Starbucks Builds Meaningful Customer Engagement via Social Media and out of all the points mentioned I absolutely connected to the one mentioned below. “Social media fits within a larger digital strategy. At Starbucks, social media is not a separate and distinct entity. Various departments collaborate online and offline to develop and implement [...]
The internet is going pink!
July 18th, 2010 Ankita Gaba Guys at Superchooha surely had fun researching on this one Women & Social Media View more presentations from Superchooha.
Youtube is a craze!
July 18th, 2010 Ankita Gaba I came across this huge hoarding of IPL hoarding at churchgate station. Sharing it as the first of the series of pictorial blogs. Internet and social media is going mainstream. A sport like cricket pushing youtube to the masses is something that gets a smile on my face. And I would want to confess here [...]
Times Now goofs up!
July 18th, 2010 Ankita Gaba Adding to my pictorial blogposts series – To my delight I saw Times Now flashing its twitter handle and facebook url in their tickers while their show on Kasab was on. Where brands are so apprehensive[ about being present on social platforms] and close minded that they want negative comments about the brand to be [...]
