TweetRemember how Dell made’s it million dollar through twitter? And how they are known for using Social Media for great customer support. I see Reliance Mobile attempting to do the same. They have this fancy customer care tab on their Facebook page and also believe in being transparent about which customer care executive is handling [...]
Posts Tagged ‘Social Media Marketing’
Reliance is trying to go the Dell Way
September 26th, 2011 
Ankita Gaba 
Protocol to follow- Blah
December 14th, 2010 Ankita Gaba How different is a call centre customer care to a twitter customer care. In fact twitter is public and one wrong step could fire back. I don’t see any protocol followed when I call the call centre. The customer care executive solves my issue over the call. Why give the step motherly treatment to twitter/social media.
‘Social media marketing for businesses’ Bootcamp
September 15th, 2010 Ankita Gaba If you are looking at leveraging Social Media for Brand Promotion, Lead Generation or Community Building, you may not want to miss this bootcamp.
Are you on foursquare yet?
July 18th, 2010 Ankita Gaba My last post ‘Are you playing the Foursquare game?’ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare.
An advice to marketers: What not to do on Twitter
July 18th, 2010 Ankita Gaba TweetNow that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social [...]
Digital Agencies! Read this
July 18th, 2010 Ankita Gaba TweetRecently read how How Starbucks Builds Meaningful Customer Engagement via Social Media and out of all the points mentioned I absolutely connected to the one mentioned below. “Social media fits within a larger digital strategy. At Starbucks, social media is not a separate and distinct entity. Various departments collaborate online and offline to develop and implement [...]
The internet is going pink!
July 18th, 2010 Ankita Gaba TweetGuys at Superchooha surely had fun researching on this one Women & Social Media View more presentations from Superchooha.
Youtube is a craze!
July 18th, 2010 Ankita Gaba TweetI came across this huge hoarding of IPL hoarding at churchgate station. Sharing it as the first of the series of pictorial blogs. Internet and social media is going mainstream. A sport like cricket pushing youtube to the masses is something that gets a smile on my face. And I would want to confess here [...]
Times Now goofs up!
July 18th, 2010 Ankita Gaba TweetAdding to my pictorial blogposts series – To my delight I saw Times Now flashing its twitter handle and facebook url in their tickers while their show on Kasab was on. Where brands are so apprehensive[ about being present on social platforms] and close minded that they want negative comments about the brand to be [...]
Posted in Goofups 
Tags: Indian Social Media, Indian Social Media Industry, Social Media Marketing, Times Now 
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