TweetNow that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social [...]
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An advice to marketers: What not to do on Twitter
July 18th, 2010 
Ankita Gaba 
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Digital Agencies! Read this
July 18th, 2010 Ankita Gaba TweetRecently read how How Starbucks Builds Meaningful Customer Engagement via Social Media and out of all the points mentioned I absolutely connected to the one mentioned below. “Social media fits within a larger digital strategy. At Starbucks, social media is not a separate and distinct entity. Various departments collaborate online and offline to develop and implement [...]
