Another in the series of do- it- yourself or low budget Social Media ideas for small and medium businesses.
Hotel Sea Princess & Turning30 Movie
To get footfalls to the in-house restaurants of the Five Star Hotel -Sea Princess. Increase F&B purchases and enhance online presence.
How the objectives were addressed:
I reached out to @gulpanag and suggested a tweet up for her then upcoming movie turning30.
And convinced Hotel Sea Princess to provide the venue for the tweetup and offer a 15 % discount on their Food & Beverages.
The concept of the tweetup was to invite all Mumbai [city] twitterers who had just turned 30, will turn 30 or are already 30. It was a like an informal get-together to celebrate the age.
Meeting the movie actors in person was another incentive. Incidentally, Gul Panag who was the lead actor is extremely active on Twitter and the tweetup for this movie made a lot of sense and didn’t just come out of thin air.
Idea results – ROI:
• It had a fairly decent turnout. On a Tuesday evening, which otherwise is a dull day for a hotel, we managed to make F&B sales of about Rs 2,500. We let out the pool side area as it was available that day. [It is normally given out on rent for parties].
• Gul has around 2 lac followers- each time she tweeted: “Heading to @seaprincessjuhu for the turning30 tweetup,” imagine the amount of impressions the twitter handle of the hotel got.
• Turning30 was one of the first movies to do a tweetup. Not only did the event get the movie and the hotel a lot of twitter/Fb/youtube mentions, it also attracted the main stream Press who published bunch of articles/pictures on this.
• It was a zero budget event for both the parties. Buy your own drinks and free venue allowed the tight budgeted production house to jump to the idea.
It was a win win situation for everyone invovled.
How did you like the idea. Would love to hear your comments on it.
PS- I was consulting the Hotel at that point of time and not the movie.