This one again is for Small and Medium businesses who want to use the web to benefit their business.
If you have a business , it is crucial to listen to what people are talking about you. It is also a way to reach out to your relevant audience and start a conversation with them and maybe convert them into a customer.
Here is one of the free monitoring tools, Google Alerts, among others, that you can use for tracking your brand mentions on the internet.
How to use it:
Fill in the keywords you wish to track. Please add the keyword in quotes, else for the keyword Hotel Sea Princess, Google will send you alerts for Hotel, Sea and Princess ending up spamming you.
Once you create an alert you will start receiving mails.
Depending on the content of the mail you can take action, ignore, raise a flag or plain simple just be aware of what the internet is talking about your brand.
Note: Google alerts is not 100 % accurate but does a fairly good job and almost all online marketers use it.