I came across this huge hoarding of IPL hoarding at churchgate station. Sharing it as the first of the series of pictorial blogs.

Internet and social media is going mainstream. A sport like cricket pushing youtube to the masses is something that gets a smile on my face. And I would want to confess here that I am NOT a cricket or a IPL fan.

Brands lose no opportunity to leverage the hoopla of IPL.If a product like IPL which was sold even before it was conceived is associating itself to Youtube in this manner, it’s time Brands realize they cannot miss out on leveraging Social media.